Crystal Geyser TV Commercial
Client: Crystal Geyser
Agency Partner: Demonstrate
Project: National TV Commercial – Through The Loop?
Awards:
Bronze American Advertising Award: TV Commercial (2024)
Silver Telly Award: Cable Commercial – Promoting/Elevating a Brand (2025)
Challenge
Crystal Geyser sought a creative way to educate consumers on their use of recycled plastic while reinforcing their reputation as a sustainable, premium water brand. The challenge was to transform a technical manufacturing process into an engaging story that would resonate with a North American audience.
Solution
Dundas Media collaborated with Demonstrate to produce a TV commercial that blended real-world scenarios with imaginative visual effects. The concept centered on a mother and daughter stepping through a magical portal into the recycling world, bringing the bottle-making process to life while highlighting Crystal Geyser’s commitment to sustainability.
Execution
Shot in Los Angeles using the Alexa 35 for cinematic quality.
Directed by Jason Dundas with acclaimed DOP Clint Childers.
Combined live-action footage with high-end VFX to create an immersive journey through the recycling process.
Narrative designed to both educate and inspire consumer participation in recycling.
Results
Aired across North America, captivating audiences with its mix of education, emotion, and visual storytelling.
Earned major recognition: Bronze American Advertising Award (2024) and Silver Telly Award (2025).
Reinforced Crystal Geyser’s brand positioning as a leader in sustainability and innovation.
Impact
The commercial not only elevated Crystal Geyser’s brand image but also delivered a powerful call to action—encouraging consumers to recycle and take part in the sustainability cycle. It demonstrated how imaginative storytelling can transform brand messaging into cultural impact.
