AMEX, Say I Sent You
Client: Condé Nast Traveler & American Express
Project: Digital Travel Series – Green Amex Card
Distribution: Condé Nast channels (GQ, Wired, Condé Nast Traveler, Vogue)
Challenge
American Express wanted to spotlight the Green Amex card as the ultimate travel companion—showcasing its benefits through authentic, city-driven storytelling. The challenge was to create premium travel content that felt aspirational yet accessible, while also appealing to a broad North American audience.
Solution
Dundas Media partnered with Condé Nast Traveler and AMEX to produce a digital travel series across five iconic U.S. cities: New York, San Francisco, Chicago, Los Angeles, and Palm Springs. Using an agile, locally based production model, Dundas Media captured each city’s energy while weaving in the card’s role in unlocking unique experiences.
Execution
Filmed four premium 3-minute episodes spotlighting local tastemakers in each city.
Tastemakers served as on-camera hosts, offering insider tips and exclusive experiences made possible by the Green Amex card.
Produced 50+ short-form ads optimized for Condé Nast’s digital ecosystem.
Content distributed across top-tier brands including GQ, Wired, Condé Nast Traveler, and Vogue.
Results
Delivered a polished, scalable campaign that authentically connected the Green Amex card with aspirational travel.
Achieved broad reach across Condé Nast’s influential media network.
Successfully positioned the Green Amex as both stylish and essential for modern travelers.
Impact
This collaboration demonstrated the power of brand-funded storytelling at scale—merging travel inspiration, cultural authenticity, and smart product integration. Dundas Media’s agile production model ensured seamless execution across multiple cities, while Condé Nast’s platforms amplified the message to millions of engaged viewers.
