Digital Screen Strategy
At Dundas Media, we use digital screen strategy to deliver our clients with the best value possible. Our recent work with Gumtree serves as no exception and details our process.
For this project, we were empowered with producing Gumtree's trust, safety, and reliability videos. Our mission was to capture videos that encourage better practice across the Gumtree marketplace, while creating a fun and engaging visual narrative.
With constantly evolving social platforms, screen strategy and the ability for a client to gain maximum usage is more important than ever. We created a full length :90 second video and reversed engineered the storytelling to be able to pull out five stand-alone :15 second video.
As different screens require different frame sizes, we also produced each video with different narrative twists and framing in mind. This allowed us the option to broadcast our narratives at 1600 x 1280 resolution, which sits perfectly for Instagram, and 1080 x 1920 for YouTube. Having pre-planned for both screen sizes, it meant we were able to adjust our production on the day for each scene when a different shot was required. Ultimately, customizing our content to fit various screen sizes has allowed us to maximize engagement for our clients.
We're excited to share with you the final videos below and encourage all users to watch before buying or selling on Gumtree. These are truly useful tips we hope you can apply to your next and future exchanges on Gumtree.
Ps. you can check out behind-the-scenes footage from the making of our commercial below