Air NZ x Dundas Media
My team and I are excited to announce that we are in partnership with Air New Zealand to create a new travel series, Capture Club. This show is very special to Dundas Media as it marks one of our first original series endeavors.
It's name, Capture Club, serves as an invitation to join an educational viewing experience unlike any other. We begin our series in Los Angeles, California. Our cameras capture four locations unique to Southern California, including the iconic Hollywood sign and breathtaking El Matador Beach at sunset.
It is with great pleasure to work in collaboration with Air New Zealand. Now more than ever we are seeing an influx of short form branded video content. Marketing spend on digital videos is rapidly increasing and the investment proves to be worthwhile.
Video ads now account for more than 35% of all ad spending online and 87% of online marketers are currently using video content in their digital marketing strategies. And a recent study by HubSpot reported that video is projected to claim more than 80% of all web traffic by 2019.
This is certainly an exciting time to be at the forefront of creating video content, and we can't wait to see what the future has in store for brands in the digital space.