2.3 Million Views
45 thousand engagements
10,000 New Customer Sign Ups
Our work with Invisalign began after we identified this organic moment that happened live on The X Factor as a marketing opportunity. This quick moment increased website traffic for Invisalign by 400% overnight.
Working along side the Invisalign team we created a series of 4 short-form videos to tell Jason's authentic story while using the treatment. Our goal was to be as transparent as possible to give us the best chance of relating to potential customers while considering the user experience and engagment of each of the social platforms we set out to target, being Facebook and Youtube.
Sydney launch event
As an extention of the content campaign, Jason Dundas hosted the Invisalign Made to Move Sydney press launch, leading Australia's health and fitness media through a 45 minute mindfulness class.
Fitness First activation
The original video content was repurposed into short form videos featured in screens through out 180 Fitness First gyms Australia wide.
Invisalign repourposed the campaign across 100 buses Australia wide.