At Dundas Media, we are all about creating video content for brands. Here are five video content trends to consider when you are creating your marketing strategy and budget.

1. 93% of businesses say that they have gotten a new customer thanks to a video on social media. With the rise of social media, consumers are on their phones more now than ever. Screens are closer to the consumer’s eye and are more likely to grasp their attention.

2. Video ads have the highest click-through rate (CTR) of all digital ad formats. Consumers will likely scroll through static posts on social media. With an average attention span of 8 seconds, video advertisements have a higher chance of spiking the viewer’s attention.

3.80% of all internet traffic in 2019 is video content and global video traffic will increase threefold from 2016 to 2021. With social media, as well as SVOD (subscription video on-demand) services like Netflix and Hulu, consumers gravitate to their laptops and mobile devices for video content.

4. 83% of marketers say video gives them good ROI (up from 78% in 2018.) Thanks to analytics and social metrics, marketers can now measure the ROI and effectiveness of video advertisements even more accurately than traditional media methods.

5. Video is consumers #1 favorite type of branded content. Video provides a multi-sensory experience that allows the consumer to listen and learn about brands which leads to awareness and conversions.  

Dundas Media focuses on creating premium quality videos, not only because it looks “cool”, but it is actually a proven, effective marketing tool for any brand. We create videos with a blend of art and science. Art to make your content aesthetically on-brand and the science of analytics and psychology to create content that has a high ROI. Book us today for a free content consultation and see how we can create content for you.

Jason Dundas