Pivot To Video

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As digital marketing evolves, we continue to see lasting trends favoring video.

Our Dundas Media team is passionate about creating short form content and we are always excited to hear and read of likeminded creatives that, like us, are forward thinkers and big dreamers.

As the traditional needle moves towards both streaming and short term video, we experience more first time clients wanting to learn about the space…and let me tell you, there is SO much to learn.

Take this recent article (linked here) that reveals a legendary Hollywood exec’s major plan to move from traditional to short-form digital media. In the article, former DreamWorks Animation co-founder Jeffery Katzenberg shares his strong faith in the future of video.

“This is literally a true moment in time here in which we’re going to create a new form, a new format, a new platform, new content,” says Katzenberg, who aims to raise $2 billion for his latest venture New TV.

But Katzenberg, like us, just may be on to something. Still don’t believe, take look at some fun (okay, maybe a little nerdy) stats about video marketing:

- Over 500 million (half a BILLION) people are watching video on Facebook every day
- Marketers who use video grow revenue 49% faster than non-video users
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic
- Video under two minutes get the most engagement

In 2017, my team and I gathered major results through our recent client work. If you stilled haven’t checked out our case studies, you can find them here. We are so excited to see what’s in store for 2018 and look forward to growing with our clients and the greater digital revolution.

Onward and upward!

Jason Dundas